10 Reasons to Add Turin to Your Italy List

There’s more to Italy than just the big cities. Don’t me wrong, I love the modern side of Milan and the bohemian picturesque streets of Rome but I think if travelers are missing on a lot if they are not visiting Turin. My suggestion would be to go with the unconventional choice and add Turin to your Italy itinerary (it is only an hour from Milan! There are so many reasons on why you should travel to Turin, but I’d go with these 10!

My top 10 reasons to add Turin to your Italian Bucket List:


Would you like a holiday away from the crowds and for a change not be pushed and shoved at?? Turin is your choice then! It is less crowded and quieter compared to the big 3 (Rome, Venice and Florence). I was in Turin in the peak season and could eat, drink and walk around without being shoved at. Exactly how a vacation should be! So visit Turin before the city gets run down by mass tourism and consider this post as one of the many posts on “what to do in Turin”.

10 Reasons to Add Turin to Your Italy List


I cannot stress this fact enough….Turin=Bicerin and Bicerin=Turin. I refuse to have it anywhere else even if I am offered money! Until you haven’t had this heavenly drink, you won’t know what I’m saying… So go to Turin to try Bicerin -a sinful combination of chocolate, espresso and milk with a touch of Turin magic! This should be added to your things to do in Turin.

10 Reasons to Add Turin to Your Italy List


Museum and history lovers rejoice! Turin is a haven for all of you. There is so much to see and do in Turin, that you might find time to be short. Apart from the amazing Cinema and Fiat museums, there are also stunning palaces of the Savoy Kings and Queens to be visited.

10 Reasons to Add Turin to Your Italy List


If you ever curious about an Italian food museum, Turin helps you. In my humble opinion, it’s called Eataly! You will find everything “Italian” under one roof. Yes, it promotes consumerism but on a holiday I like that! Imagine those tasty holiday treats that your Italian friends share or those vintage looking candy bars that you always wanted… Hunt no more… Consider going to Eataly with an empty stomach and a full credit limit! Don’t say I didn’t tell you 😉

Read Next: 5 Things to do in Turin for Free!


Before visiting Turin, I thought the only thing missing in the city was the water…. I was wrong. The river Po flows through the city and makes everything look scenic and magestic as it divides the city in two.

In the evening when the city lights are up, the river gives a misty element and makes Turin seem like a lovely painting.

Now wouldn’t you add Turin to your Italy list??

10 Reasons to Add Turin to Your Italy List

“Senza l’Italia, Torino sarebbe più o meno la stessa. Ma senza Torino, l’Italia sarebbe molto diversa”- Umberto Eco

“Without Italy, Torino would be more or less the same, but without Torino, Italy would be very different”- Umberto Eco


Vienna and Rome have been my top choices for cities with historic coffee shops. But now there’s one more to the list! Turin not only has excellent historic shops but also has the old fashioned vibe that you see in movies. Imagine furniture from the retro era and waiters serving your coffee in old bow ties…..

In Turin time really stands still.

The city is also the birthplace of Aperitivo. I’m not complaining. Are you??! 


In about 30 minutes you can cross Turin’s elegant city life and head to the nearest vineyard or the prettiest side of the country! In about an hour’s drive you can reach the lakes of Maggiore and Orta that make for two stunning day trips. There’s a long list of historic towns such as Alba and Bra famous for truffles, wine and cheese. Mamma mia! Traveling to Turin is such an advantage.

10 Reasons to Add Turin to Your Italy List


The piazze (public squares) in Turin don’t call for attention…They are elegant, chic and effortless. The art nouveau and baroque style makes Turin what it is today. The city happens to be very spacious and you can possibly be the only one at a piazza even at 8-9 in the morning.


There is literature surrounding the whole city of Turin. You know why?? Writers such as Umberto Eco, Mark Twain, Primo Levi, Italo Calvino, Friedrich Nietzsche have admired the city. Turin is a celebration of Italian literature and it was my pleasure to walk the same streets as the writers of the bygone eras. Turin also has some amazing bookshops so if you are an avid reader, visit the second hand book stalls on Via Po.

There’s also an annual book fair called the Salone del Libro that happens in May every year!


If historic stores and old world cafés aren’t enough, the city is also full of vintage trams. There is a healthy mix of old and new here. So while a metro line connects the newer parts of the city, I, born an old soul, avoided the metro and loved hopping in trams….Sometimes even without a reason!!

Read Next: Day trips from Turin

So are you sold to visit Turin??

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Header Picture credits to my friend Adriana Oberto


74 thoughts on “10 Reasons to Add Turin to Your Italy List

  1. I’ve been in Turin and I agree with your thoughts 😉 Moreover, shopping there is definitely more pleasant than in Milan. Especially during the sales season – all sizes available, the shops are not crowded. Amazing! The city is very beautiful 😍

  2. I don’t live too far from Turin though it took me a while to getting around to visiting it. It’s a delightful spot, wholly underated.

  3. I loved visiting Turin! It simply has it all: culture, lots of tourist attraction, amazing landscape, and as you said, not as crowded as other cities from Italy. One of my favorite places in Turin was Basilica Superga, from where you can have a gorgeous view of the whole city.

  4. What a great reminder of everything that’s wonderful about Turin. I’ve been once and would love to go back. I’d definitely agree with you on the Bicerin even though I’m not normally a coffee drinker. I’d add a few things to your list including the fabulous Roman era ruins (the Porta Palatina city gate is stunning) and the Archaeology Museum (accessed via a ticket to the Musei Reale) which has some wonderful Roman era finds including the Marengo Treasure. Fans of the Italian Job film should visit the Agnelli Gallery situated on top of the Lingotto shopping centre on the site of the old Fiat Factory. Handily that’s also near Eataly.
    I’m not a car fan as I don’t drive, but the National Auto Museum had some amazing exhibits. And further afield, we had a great tour (in Italian) of the Savoy royal tombs in the stunning hilltop Basilica of Superga. And Stupinigi’s royal hunting lodge (palazzina di caccia) is well worth a little trip out of town.

      1. It was a choice between that or a tour of the basilica’s royal apartments. As this was starting sooner we went for it, but really interesting to understand more.

  5. You are so right. For some reason, Turin has not been able to capture the world’s imagination, but it represents some of the best Italy has to offer. Look for a reblog of this post next year!

  6. What a fantastic review of my hometown! I am really glad to see how much you’ve enjoyed it. There are many reasons behind the fascinating appeal of this city one of them is indeed the fact that Torino has been the very first Capital city of Italy (the Italian kingdom at that time). Thanks for this great post!

  7. I’ve travelled through Turin airport countless times but I’ve never made it to the city centre to explore. It looks incredible! And I adore aperitivo, I can’t think of anything better than sipping and Aperol spritz in Turin. If you fancy an alternative day out from the city centre, try taking a train up to the nearby Susa valley – it’s closer than the lakes and the mountain towns and resorts here are just beautiful.

    1. I hope you can visit next time!! The Susa Valley was missed both times because I traveled to other parts around Turin. That being said, its on my mind. And you will love the Bicerin in Turin!

  8. I’m originally from Pakistan. I did my BS and MS from turin and start working in turin. It is almost 7 years i’m living In turin never get bored . I traveled a lot. Visitled so many places. I would say there is no city like turin for living.

  9. I had been living in Turin from 1996 to 2010. In these years the city changed a lot, transforming herself from an industrial metropol to a touristic nice place. Now Turin is one of the most important attractions of Italy (in terms of cities) like: Florence, Venice, Rome and Naples, but iy has been lost a lot of the creative soul it had. Turin was the city of Italy where italian cinema was born, as well as the italian Radio/TV, many important newpapers, where two of the most important football clubs of the world have written important pages of this sport: Torino AC (legendary team in the 1st half of XX century), Juventus FC (more important after II World War). Turin is the city where Nietzsche found his final shelter, for writing Hecce Homo, where union of Italy was defined as well. There are hundreds of traces of this. Last but not least, the design of the most important car found here their designer and machine shop: Bertone, Pininfarina. I would like to remember 3 things related to that: the movie “Italian Job” entirely made in Turin in the ’60s, the car Fiat 500, the designer Tom Tjaara (father of Pantera De Tomaso, who spent in Turin some of his most important working days).

  10. A big reason to visit Torino was the lack of unmanageable crowds for which Venice and a few other place like Rome are infamous for.
    However, I got more than I bargained in Torino..
    It is a complete package – Food, Scenes, River, Alps (!!), Ice and Snow and of course, Piedmont Wine (Though I was at a loss for the lack of knowledge of the same)
    Would love to visit Torino again.. Thank you Madam for sharing..

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